Delivering the goods

Updated edition

Presentations are the first thing you see, the first thing you taste, and they make a lasting impression.

Storytelling in branding, it's just the icing on the cake

You might not remember the hint of ginger in a cake, but you’ll remember the buttercream. It’s the same for presenting your work...

Step 1

Always tell a good story

You’ll rally your clients behind your work which will help them live, breathe and believe in the brand long after you step away.

Step 2

Lean on your brand idea.

This will help explain the meaning behind your work

Step 3

It’s not about looks.

Make the story the priority over polished visuals – they don’t need to be perfect yet.

Make it relevant

Think about what makes most sense for your audience and their business. Mock up real-world examples of where the brand shows up (OOH, website, socials).

Offer up variety

Share optionality to give your audience something to choose from, make sure you get enough feedback to refine your ideas in the next stage.

Present like you mean it

Deliver your presentation with passion and confidence. If you can show you believe in the work, it will give others the confidence they need to have in it too.

Once’s the visual and verb identity is approved with the client - it’s time to deliver the goods. Remember that, though you’ve made the brand, someone else will have to keep it alive

It’s a team effort to bring everyone on board.

Once you’ve agreed on the final visual and verbal identity, it’s time to create assets, artwork and guidelines so you can hand it over and they can start using it themselves.

In the best case scenario, your work will lead to more work! Building a good relationship with the client means you’re there to help them roll the brand out and create designs for any specific use cases they need, like a website or social media posts.

You’ve come up with the idea behind the brand, and created the toolkit that sets the rules around the system.